Premium content is planned to be showcased, including a clip from the first blockbuster to be shown at this location in ScreenX when the theatre opens to the public on Thursday, July 12. The new location is being celebrated by an invite-only Grand Opening gala and press event on July 11, with many guests to experience ScreenX for the first time. This is the first of four ScreenX auditoriums planned to open at B&B Theatres through 2019, as ScreenX continues to accelerate its worldwide footprint and is expected to operate over 200 screens by the end of 2018, that is, more than 30% growth compared to 2017. ScreenX locations include two in the Los Angeles area and one in Las Vegas. It will be located on a Premium Large Format (PLF) Grand Screen, and measure more than four stories tall and seven stories wide, with the capacity to seat 244 attendees - bringing these moviegoers one of the most premium, immersive viewing experiences in history.īased in the Kansas City DMA, this new opening will also bring the first ScreenX auditorium in the midwest U.S., the fourth in the country, and the 143rd worldwide. On July 12 – in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, MO – the largest ScreenX environment in the world will open to the public. ScreenX , the world's first multi-projection theatre technology designed to enhance the moviegoing experience, has literally never been bigger.
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